One of the biggest mistakes most marketers do nowadays, is think e-mail marketing is dead. Many marketers today drop the e-mail marketing scheme to select social media. Come to think of it, social networking look far more sexy than email. But, is a social media post really competitive with an email? Before we answer that question, lets state a well known fact. It is much easier to send a friend request on Facebook than to collect an e-mail online. But trust me, bulk email marketing is thrice as worth the cost as social networking. So, what exactly is email marketing?
E-mail marketing is definitely the targeting of clients through emails. Every emails sent to a potential customers can be viewed as as e-mail marketing. Email marketing involves sending a promotional email or an ad to your subscriber. Via his e-mail address. A lot of organisations today use e-mail marketing. Even more bloggers do use e-mail marketing today than ever before. For example, maybe you have been browsing online, and you also see some field where you stand motivated to submit your company name and email to obtain a free eBook or update? Which is the front part of email marketing.
Most bloggers use email marketing as it improves the customer experience. Having a well targeted email list, you can reach established customers and prospective ones too. Any subscriber is going to be informed better and a lot more easily via email. The email may have a better visibility compared to a Facebook post. The Facebook post is going to be drowned in a stream of content in the minutes following its posting.
Do You Need E-mail Marketing? If you wish to improve your customers’ or readers’ experience, then you need e-mail marketing. Forget about the glamour and also the flashy of social media. Our company is talking efficiency here. Our company is talking greater engagement. Greater reach. Greater click through rate and much more. As much experienced marketers say, ” the cash is within the list”. Some even say “your value depends upon your network”. Within the following lines, I will explain the advantages of e-mail marketing. In these explanations, I am going to use statistics. The sites which produced those stats will be mentioned at the end of this post. So, let’s go into the advantages of using e-mail marketing.:
Potential Reach: Were you aware that in 2013, there was about 3.2 billion email accounts created on the planet? 95% of online consumers use an email address. By far the most interesting simple truth is; 91% of those consumers check their email accounts at least one time each day. Today, we browse more with our phones than our computers. Consequently, we are easier notified once we receive emails. Our phones position the notifications right before our eyes.
Today, it really is easier to check for an email compared to a Twitter or facebook post. The reason being whenever we post content, so does a million other individuals. Consequently, finding one particular post you liked 3 weeks ago could be the most daunting task.
Actual Reach: Before I explain this part in greater detail, let’s find some good interesting numbers. Within the first 50 % of 2013, a research conducted using emails as being a marketing channel revealed some staggering facts. The one which sticks out probably the most is that this; 18% in the emails sent in a campaign never reach their destinations. 4% in the sent emails are sent into the spam folder. That makes 22% from the sent emails that do not actually reach the intended receiver.
On the contrary, 78% in the emails sent during an email campaign actually reach their destination. Think of it by doing this, In the event you send 1000 emails, 780 emails will reach their destination. In addition to that, 91% in the receivers check their emails daily. What this means is, about 709 receivers would really view your email. This can be great efficiency, as under 30% of the emails sent are lost.
Now, let’s compare these numbers with those of a Facebook campaign carried out in the same manner. This said that 74% of the Facebook posts are in reality lost in the big stream of content. That is a problem. This means, per thousand Facebook posts, 740 are lost inside the stream of content. That leaves us with 260 posts seen by our target readers. Another bad thing is, everyone who sees your site content will not actually click through. Less than half would really do. That leaves us with under 130 people who are actually considering our offers.
Click Through Rates: In the previous point, we discussed what percentage of people who see and could like your posts and mails. Now let’s talk about individuals who actually complete the actions and do what you need them to do. Let’s dnsnaz simply clicking a web link. This link usually takes those to a website landing page or a website.
Click through rate is the portion of individuals who receive your message and also click it. The click through rate of the tweet is .5 percent as opposed to 3% for an email. These numbers look small in the beginning. But, which means that people click 6 times more about a message link than on the tweeted link.
Let’s carry on using our demonstration of 1000 emails and 1000 social networking posts. A .5% click through rate means per thousand, 5 men and women will actually click your link. This really is for social media. Sometimes the click through rates are higher, but those are particular cases. The numbers we use listed below are average ones.
A 3% click through rate with emails means 30 clicks per thousand. This is the best click through rate you are going to obtain typically. The numbers are certainly not astounding, but efficient numbers usually are not always astounding. The real difference is certainly because, when individuals offer you their emails they really want to hear more form you.
Your Potential Customers Need It By Doing This: A lot of people use social networking to speak with friends first. Seldom could they be used to receive business news and reviews. There are specialized websites for that. 77% in the users in a survey online said they prefer to receive promotional messages inside their emails. 4% said they like these messages on social networking. This speaks to the fact that by submitting an e-mail, individuals are literally offering you a company meeting location.